TAG goes full circle with 360-degree museum
La Chaux-de-Fonds, Switzerland—Watch brand TAG Heuer is easeing its residencetown of La Chaux-de-Fonds to become a true point of call for watch aficionados the world over.
The Swiss city is already home to the intercontinental Watchmaking Museum, and now, it is home to the world’s first 360-degree watchmaking museum.
At a VIP-filled circumstance held on Jan. 30 at TAG Heuer’s headquarters, the association inaugurated its “TAG Heuer 360″ inside museum, a state-of-the-art effortlessness featuring the world’s first-ever 360-degree conical movie screen.
The company said in a statement that 12 computers processing further than 1 million images an hour operate the screen, creating a unique and dynamic bestowal of the TAG Heuer saga.
“This daring tri-dimensional museum celebrates TAG Heuer’s unrivalled sports heritage and immovable quest for technical innovation and precision,” TAG Heuer President and Chief administrator Officer Jean-Christophe Babin said in the statement. “Its dramatic architecture and design combined with awesome technology reflect the unique sports and glamour DNA that has driven our brand for a century and a half.”
Also on participation to help guests delve into the brand’s sporty, glamorous heritage was Formula One driver Lewis Hamilton, who served as the event host.