Swatch

There are situations when some, even a very good product, becomes unpopular with buyers and this may cause a manufactory crisis.

SMH company, one of the leading Swiss watch manufacturer, experienced something alike in the late 1970s.

So the company needed to cause their products popular with the young. Because this measure would not only broaden product market, but also cultivate in young Europeans love to good quality Swiss watches. So the company decided to create a high quality quartz watch for the young, that today is known international as Swatch brand.

The success of Swatch can be easily explained. This brand in many ways transformed the general idea about watches. According to the companyâ??s theory a watch should be compared with things that are often changed in accordance to oneâ??s mood or style. So the describe of Swatch timepieces is oriented to constantly changing fashion tendencies. SMH releases two piles of watches annually (autumn-winter and spring-summer collections) and thereby emphasizes that watch design is as important as clothes design. Swatch watches are made on the basis of several basic models, so they can be either ultra-fashionable or retro-style, timely of eternally classical.

Technical specifications of various Swatch timepieces are very interesting as well. For example, Chrono is almost a professional chronograph that metes out decimal second parts. Scuba 200 is notable for its 200 m HO resistance. Automatic is a model that winds itself when you honest move your hand. And Solar model uses the most latter technology of using solar energy.

A festive festal Seasons Special collection and Art Specials collection are the gem of Swatch collections of watches. They are extremely elegant and bright. In creation of these watches many famous designers and artists take part. For example the latest Art Specials collection was created by Yoko Ono, Jim Avinion, Misha Klein and â??Asaurroâ? studio.

Today such watches cost not besides much. on the contrary who knows maybe in a decade they will cost thousands. What has actually happened to the watch created by Kiki Picasso whose initial price was $70. But anyway Swatch timepieces are able to carry pleasure to their owner each day irrespectively of their price.

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This entry was posted on Wednesday, December 19th, 2007 at 2:18 am and is filed under Watch Reviews | . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.