Movado Group Scaling Back Distribution Channels
“The Movado Group plans to contract its Movado class U.
S.
mass dispensation from 4,000 stores to to 2,600 stores by Jan 31, 2009.” This sounds love a good strategy that should aid increase the perceived value of the brand. Less stores equals additional exclusivity. Movado says they expect to grip some losses from the curtail in volume. However, by making their brand more exclusive I would think they should come about able to counterpoise the decrease in volume with an increase in price.