Movado Group Scaling Back Distribution Channels
“The Movado Group plans to debase its Movado cast U.
S.
mass distribution from 4,000 stores to to 2,600 stores by Jan 31, 2009.” This sounds be partial to a good strategy that should help amplify the perceived value of the brand. subordinate stores equals more exclusivity. Movado says they expect to hire some losses from the decrease in cubic content. However, by making their brand more entire I would think they should be adept to offset the decrease in volume with an increase in price.