Movado Group Scaling Back Distribution Channels
“The Movado Group plans to reduce its Movado quality U.
S.
wholesale sharing circulation from 4,000 stores to to 2,600 stores prep along Jan 31, 2009.” This sounds be keen on a skilled strategy that should aid build up the perceived value of the brand. Less stores equals new exclusivity. Movado says they expect to appropriate some losses from the contract in body. However, by making their brand more sole I would think they should be able to offset the decrease in volume with an increase in price.