Gerald Genta opens Paris flagship

Paris—Swiss get a load of brand Gérald Genta has expandeded its first-ever bawayique on the prestigious rue de la Paix in Paris.

The flagship store’s delineate motif—a warm, concurrent environment that blends subtle shine and shade effects, and contrasts those with warm, amber wood tones, ebony and brick leather accents—is indicative of Gérald Genta’s new retail concept, which testament choice continue to roll out globally in the coming months.

The Paris boutique face a grey-blue storefront and interior walls that meet the floor in a soft, flowing curve. Visitors will make known enclosing a central counter and can also aspect the full range of products in distinctive walls displays on either division of the store.

Gérald Genta has announced it will open boutiques in Geneva, Switzerland, and Shanghai, China, via through the end of 2007. Store openings in most of the world’s better cities will follow over the succeeding three years, the company said in a statement.

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