George Clooney pressures Omega Watches on Darfur

London—Actor and Omega Watches ambduring the time thatsador George Clooney is putting pressure on the watch brand to speak gone over ceramics’s foreign course in Sudan, an sector where genocide is taking place, according to The Associated Press.

Omega Watches is one of the worldwide partners for this summer’s Olympic games in Beijing.

Clooney is no stranger to speaking out about Darfur, Sudan, an area where the government-sponsored Janjaweed militia has been killing, raping, starving and displacing non-Arabs since 2003. Former U.S Secretary of State Colin Powell called it genocide in 2004, on the other hand the crisis still continues.

China is a major trading partner with Sudan, according to the news source, and Beijing has refused to obtain the in partnership Nations attempts at forcing Sudan to accept U.N. peacekeepers in Darfur.

Omega Watches has been the official timekeeper for the Olympics since 1932, according to The AP, and Swatch Group Chief Executive mark Hayek, whose partnership owns Omega, said executives discussed the argument with Clooney.

“We have full deference for his strong compact in the fight for the positive beginning and go fifty-fifty his opinion, especially concerning Darfur, and we are proud to labour with a individual who has such high ethical views,” Hayek told the BBC, adding that Omega would speak out on China’s combine with Sudan, but directly with high-level contacts a bit than publicly.

He also told the BBC it isn’t their policy to get Byzantine in politics since it wouldn’t serve the cause of the sport.

Linking the Beijing Games to the Darfur crisis received much attention earlier last month when boss Steven Spielberg said he could not in good conscience serve as an artistic advisor to the opening and closing ceremonies, reported The AP.

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