Ebel And Bayern Munich A Five Year Partnership

 Ebel is continuing and intensifying its commitment to the area of football.

Following in Arsenal?s footsteps, Bayern Munich is the latest team to occupy signed a strategic alliance with the Architects of Time.

On 10 February, Thomas van der Kallen, the Chairman of Ebel, and Karl-Heinz Rummenigge, the Chairman of Bayern Munich, held a press conference in the Bavarian capital to broadcast the partnership between the watch manufacturer based in La Chaux-de-Fonds and Germany?s most prestigious football stick. In its compass as Bayern?s official partner, Ebel will take on responsibility over the adjacent five years ? the agreement enters into pressure on 1st July ? for all aspects related to timekeeping during matches played via through the Munich team at its stadium, the Allianz-Arena.

Expressing his delight at this new partnership, Thomas van der Kallen emphasised that consequent an first alliance with the London club Arsenal last year, Bayern Munich marked an important step for Ebel in its technique to the world of football and that it now envisaged possible agreements with further leading European teams.

To symbolise this association, Ebel has developed a watch dedicated specially to football. Far from restricting themselves the watch?s visual appearance, the firm?s watchmakers caring many hours to developing an exclusive movement ideally suited to this sport, making it possible not only to measure precisely the duration of each period of play ? for this reason its name 245 (or 2×45 minutes) ? but also indicating the duration of time added on. The time elapsed is displayed very evidently (see photo) thanks to the extra colossal 45 minute counter. This new calibre comes as an addition to the 1911 line. Produced in limited editions with the badges of Arsenal and Bayern Munich, it will be available this autumn.

Bayern Munich has won more trophies than any other club in the Bundesliga, with twenty Championship titles and thirteen German Cup victories to its name. It is also a two-times winner of the Intercontinental Cup, has been victorious in the Champions League four times and the UEFA Cup once, and has also won the European Cup Winner’s Cup. Its name is synonymous with success, excellence and world-class performance well beyond the borders of Germany and Europe.

The Allianz Arena, designed by the renowned Basel architects Herzog & de Meuron and opened in April 2005, superbly embodies the new flow which sees contemporary football ? like Ebel moreover ? attaching great importance to architecture. This extremely innovative creation offers, in the words of its designers, "a futuristic interpretation of the basic concept of football". Its breathtaking exterior is illuminated on match days by a cascade of red light which ripples over the shell to give the stadium a quasi-magical aura. No other place could have been more appropriate therefore to announce the new alliance between the Bavarian club and the Architects of Time.

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