Online Watch Review

The Girard-Perregaux Company has introduced an innovative hourpiece called ww.tc - Financial. The watch is aimed to be all-purpose for traveling businessmen. It is the first chronograph featuring simultaneously the time in 24 different cities - one for every time zone. Besides that, it indicates the business hours of four leading stock markets of the world - in New York, London, Hong Kong and Tokyo. The ww.tc in the name of the watch stands for World Wide Time Control.

The brand categorical to present its novelty watch at the vault of the former J.P. Morgan Bank located at 25 Broad street in Manhattan - that is in the neighborhood of the New York Stock Exchange.

To make a watch owner aware of the world time, the Girard-Perregaux watchmakers synchronized the 24-hour ring with the hour hand - so the adjusting is not necessary.

As for the ‘financial’ function - there are special time-slots opposite the appropriate city. You will notice a special red pointer considerable on the hour ring that is moving anti-clockwise. When the pointer is seen opposite one of the time-slots, it indicates that the particular stock exchange is open to business at the moment.

The exterior look of the ww.tc - Financial chronograph is characterized by thorough attention to detail - it is both classic and powerful. The hour ring demonstrates a day/night contrast, thus providing easier reading. It matches harmoniously pearly or anthracite dial with big-sized numerals.

The case of the watch has been created in pink gold - it measures 43 mm in diameter. The heart of the watch is represented by the brand’s manufactured GP033C0 automatic machine-driven automati movement. Real watch connoisseurs will appreciate the view of the movement and its gold rotor through an anti-reflective sapphire crystal.

The Girard-Perregaux Company has planned to produce the novelty ww.tc - Financial timepiece in two limited series with individual numbers. There will be launched 500 watches with steel case featuring a silver dial, while the other pieces reveal an anthracite dial. Both versions of the timepiece will offer the advantage of 46-hour power reserve.

The line of the Girard-Perregaux ww.tc- Financial has joined the Classical Elegance collection of the brand. The line is based upon well-maintained horological tradition, meticulous designing and modern vision.

The story of the line is the following. Girard-Perregaux presented its automatic chronograph in 2000. Five years later, Girard-Perregaux developed a watch model that measured 41 mm in diameter and was provided with a power reserve. Later on, for the first time the brand’s master watchmakers managed to blend a Tourbillon with Three Gold Bridges movement into the line.

The beginning of the year 2006 was marked by the launch of the Girard-Perregaux ww.tc Perpetual Calendar. It became the first timepiece that combined the display of the 24 hours of the world time zones and perpetual calendar function. The timepiece housed in a golden case indicates the days of the week, months and moon phases over four years, including the frisk ones. Girard-Perregaux’s ww.tc - Financial has marked a new step in the development of line based upon watchmaking heritage, tradition and innovation.

watch-replica.net/news/uimg/brand-boutique.jpg” align=”left” border=”0″ hspace=”20″>The watchmaking industry hjust as become a part of the new well-displayed tendency for hole brand boutiques. At present day we have an opportunity to visit boutiques of our favorite brands not only in the cities appreciated as the leading cultural center such as Geneva, Paris and London, but also in New York, Beverly Hills, Tokyo, and Shanghai - the list is endless. Watch boutiques are gradually spreading around the world and descry their location in the bigger cities.

It is obvious that the matter of opening brand boutiques is all about promoting the awareness about the particular brand, its traditions and prestige. This is an effective way to reach scrutiny of greater part of general public, not only passionate watch aficionados.

A brand boutique allows the brand to choose and maintain the best methods of advertising, displaying and presenting their products to customers. The brands also put in practice their new products’ testing held right in the boutiques. It is essential that brand boutiques have a possibility to showcase the full collections of the brand - usually retailers do not dispose the thorough collections as they are finite by space or financial problems. Some timepieces, usually the ones of limited editions, are destined to be found only in the brand boutiques.

The majority of watch brands’ officials support the idea of opening their own boutiques. Ron Jackson, the President of Girard-Perregaux NA, thinks that a lot of retailers concentrate their attention upon the best selling timepieces as they consider it to be the most successful commercial strategy. Boutiques, on the contrary, display a great variety of products, including most exceptional and avant-garde timepieces. What is important, organizing one’s business through boutiques is a perfect chance to become aware of the consumers’ opinion and reaction at innovative products and then find the best decisions of distributing the products through retail shops.

Antoine Preziuso has opened his boutique in Geneva. According to Antoine Preziuso’s opinion, one of the major favourable offered by the brand boutique is an opportunity to initiate and maintain opened direct contact with one’s customers.

Antoine Pin , the Marketing Director of Zenith, considers that brand boutiques are the most vivid embodiment of the brand’s wealth, image and vision as all the space and attention of sales people is entirely dedicated to the brand’s products. The customer surrounded by special atmosphere created in the boutique gets thorough information about the particular product he is interested in. Additional information people get through a boutique’s advertising campaign and during their visit to the boutique make them buy ad better and more products, and this is true about the independent retailers as well.

Louis Vuitton has recently reopened its boutique in Geneva. in the way that Romain Guinier, the Europe Deputy General Director of the brand put it, a boutique is a successful and safest way to deliver the necessary message to the customers. The brand boutique offers the best service to every visitor, thus enhancing the brand’s prestigious reputation. People coming to the boutique feel the legacy of the brand and perceive the vision of luxury promoted by the brand.

The market examination proves that brand boutiques contribute to the sales growth in general - considering both retailer garners and boutiques. The boost in the sales is explained by such factors as active introduction of advertising and marketing techniques . As a result, people become more informed about the brand and its creations. Regular customers of the retail shops will most probably keep to their preferences. No doubt, some of them will be curious to visit the brand boutique to find out what it is like, still a lot of customers will remain devoted to their favorite retailers.

The Hublot brand has also certain to open a few brand boutiques. Jean-Claude Biver , CEO of the brand, also expresses the opinion that brand boutiques help retailers attain greater success. Mr. Biver thinks that the main advantage of a retail store is the objectivity of offering a wider choice, not just the one limited by the production of a single brand. A visitor of a retail shop has an opportunity to compare and test timepieces produced by different brands and then be sure he or she made the right choice.

As for retailers themselves, they are rather afraid that the brand boutiques will partially paralyze their business. Some retailers agree to the idea that at the initial stage boutiques will arouse customers’ awareness and interest of certain brands and consequently increase their sales. Regular customers who appreciate retailers’ loyal mood towards them and feel comfortable shopping in the familiar environment, will not turn their backs to the retailers.

But later the high competition may take away retailers’ clients who are fascinated by the special atmosphere and complete product range provided by boutiques. Moreover, a boutique may benefit from a more advantageous location as well as Internet sales. Passionate fans of a particular brand eager to have a look and probably acquire a timepiece from the brand’s just launched limited edition will most definitely go to the brand’s boutique.

A boutique may be compared to a home of the brand that delivers the powerful brand’s message without outside interpretation of retail agents. With all the possible advantages of boutiques’ opening, retailers should be ready to face the competition.